Founder · Operator · Advisor
I'm a founder currently building Widgelix, a global IoT platform used by system integrators worldwide. I ship tools used by thousands of founders. I'm raising capital right now. When we talk, you get advice from someone living the same problems you are — not a consultant who exited in 2019.
Most startup advice comes from people who haven't shipped anything in years. They recycle playbooks from pure-SaaS worlds that don't map to hardware cycles, BOM economics, certification timelines, integrator channels, or deeptech fundraising.
If you're building a physical product that sells to businesses — sensors, devices, industrial platforms, smart infrastructure — most of that advice is noise.
I'm not an ex-founder. I'm a currently-shipping founder who advises on the side because I find it useful and fun. My advice is calibrated to what's actually working this quarter, not what worked in 2019.
I'd rather show you what I've shipped than list what I've attended. Every one of these products is live, paying (or saving) real people money, and running on code I helped ship.
A protocol-agnostic cloud IoT platform designed for system integrators to deploy, manage, and monetize connected device fleets. Used across smart buildings, ESG compliance, environmental monitoring, and industrial telemetry. Deployed globally. Built from zero.
A tool I built to help founders run their fundraising process with the same rigor they bring to their product — investor pipeline, outreach, prep, and follow-through in one place.
raisedone.com →A reverse-sales system built for founders who hate spraying cold emails. Selling successfully to B2B teams who want pipeline without the sleaze.
b2boutreachkit.com →A working framework for smart-city and smart-building projects — how to structure a fleet, price it, sell it to integrators, and scale it without drowning in protocol wars.
Used internally at GreenMesh ◆I built my first commercial electronics product before I turned 25. Today I still prototype hardware as a hobby, including a gyroscope-stabilized spherical robot on a 3D printer and small CNC. I know how long a PCB revision actually takes, what a reasonable BOM margin looks like, and why your firmware engineer is late (again). That matters when I advise you.
I don't claim to be a generalist. These are the areas where I've made every mistake at least twice and know what the second attempt looks like.
IoT, hardware, smart building and smart city, industrial platforms. What to build, what to buy, what to skip, and which architectural decisions will kill you in 18 months.
Pitch, metrics, investor pipeline, due diligence — from inside a live round. I'm raising right now; my playbook is stress-tested this quarter, not quoted from a 2018 blog post.
Selling to integrators, distributors, and enterprise buyers — the long, unsexy cycles where most hardware startups die. I'm in the middle of a live enterprise negotiation as you read this.
Same advisor, three engagement shapes. Start small, scale up — or just grab a single call and walk away smarter.
I publish what I learn as I learn it — fundraising notes, product tradeoffs, sales negotiations I'm in the middle of, things I got wrong last week. No ghostwriters, no recycled Twitter threads. If you want to know how I think before you work with me, read first.
Primarily technical founders building hardware, IoT, deeptech, and B2B platforms — people shipping physical products or infrastructure that sell to businesses, integrators, or enterprise. I also work with adjacent SaaS and AI founders when the problem is product strategy, B2B go-to-market, or fundraising.
I'm a currently-operating founder, not an ex-founder who exited and stopped shipping. I'm actively building Widgelix (a global IoT platform), managing live enterprise negotiations, and raising capital right now. My advice is calibrated to what's working this quarter, not what worked five years ago.
No. IoT and hardware are where my operator experience runs deepest, but the patterns in fundraising and B2B go-to-market translate broadly. If you're a technical founder with a hard problem, we'll probably find common ground.
Most engagements start with either a single sparring call or a short intro email describing what you're building and what's stuck. From there we decide whether a one-off call is enough, or whether a focused sprint or fractional retainer makes more sense.
Occasionally, for longer fractional advisor engagements where there's a strong mutual fit. Default is cash. Equity arrangements are discussed case-by-case.
I'm based in Ljubljana, Slovenia (Central European Time). All advisory work is remote by default — calls over Google Meet or Zoom, async work over Slack, Notion, and email. Clients span Europe, North America, and the Middle East.
Book a sparring call directly through the Calendly link, or email me at azimin@greenmesh.org with three sentences describing what you're building and what's stuck. I reply to every real email.
I reply to every email that isn't a template. Tell me what you're building and what's stuck. Three sentences is enough to start.